Writing is a creative field that has produced great poets, story writers, and novelists. Readers have cried, laughed, and bit their nails going through the text written by their favorite writers. But like all other fields, even this field is getting penetrated by artificial intelligence. Human content creators are getting a serious challenge by AI writing that is cheaper and quicker. AI writing can pump in content at a faster pace than humans. But can it match the superior thinking ability and the emotions that humans are able to produce? Let us find out the differences between human content writing and AI writing to know if AI writing can indeed surpass human writing abilities.
Before moving ahead, it is important to know what artificial intelligence is and how it creates content that is regarded as a prerogative of a human mind. AI is a program that is designed to replicate human activities. It has the ability to think with the help of algorithms that are incorporated into it. AI can learn and adapt to the situations which means it find ways to do things n a better and smarter way just like humans learns from their mistakes. Artificial intelligence has helped human beings by doing menial and repetitive tasks and also dangerous ones where risk of injury for human beings is high. But today, these robots equipped with AI are doing jobs that were once considered a domain for human beings alone. Today you will find AI architects, designers, and even chefs churning out delicious recipes.
Artificial intelligence has been leaping forward at a lightning speed and it has already made forays into content writing. Today, there are AI programs that can write stories. However, it is also a fact that no fictional story or novel written through AI has received a Pulitzer Prize so far. But AI has certainly made a successful entry into content writing where it is being used for SEO content, social media posts, and to create headlines for click bait.
Companies that have the resources are using AI writing in place of human content writers because it can pump in content faster and at cheaper prices. However, despite the success of AI writing in some fields of writing, human content creators still have some advantages. They have a creative mind that can be used in many exciting ways. Also, human content creators know how to play with the emotions of their readers. It is something that robots will never understand no matter how advanced they become with improvement in technology.
Google is creating algorithms to detect writing generated using AI. It can detect human authored content from AI generated content. It means that in future, content creators will stay ahead of AI writing as search engines will be able to smell human created content and rank it higher than AI powered content. There is a certain level of trustworthiness in human writing that AI writing will never be able to reach. Human beings have their hands on the pulse of their readers as they know how to trigger their emotions through their creative writing. Also, it is not just the search engines but also the visitors to websites that want to read content created by human beings rather than machines. This is the reason why AI powered content will never be able to usurp the position currently held by human content creators.
Difference between SEO and Digital Marketing
If you are doing a business, you need to reach out to as many as possible target group of customers so that they are aware of what you are selling and why they should buy it. Two of the most commonly encountered terms by website owners in this field are SEO and digital marketing. Many customers become confused between these two terms and some regard them as same. Even though both SEO and digital marketing are strongly related, there are obvious differences between the two that will be highlighted in this article. As a website owner, you need both these services to get organic traffic and visibility in front of your target group of customers.
What is SEO
Search Engine Optimization, or simply SEO, is an umbrella term that refers to a collection of tools and techniques used to improve the ranking of a website. All your efforts in acquiring a beautiful and functional website become waste when it is not visible to your customers. The purposed of SEO is to make your website attractive so as to get the notice of search engines. When Google and other search engines find your website valuable and important, they include it in their ranking and show it in the search results whenever someone is searching for the products and services being promoted by your website. SEO is done mainly for search engines and it aims to improve the ranking of a website.
What is digital marketing?
Just like offline marketing, digital marketing is a method of taking your products and services in front of your target group of customers. If newspapers, billboards, radio, and TV are the platforms used in offline marketing, the tools of digital marketing are SEO, SEM, content marketing, email marketing, PPC, and social media marketing. The only difference here is that it is done using digital methods. Its purpose is to take your products and services in front of your potential customers so as to create brand awareness for your business. Digital marketing gives a big boost to brand visibility and gets your business ahead of your competitors. As more and more people turn to their smartphones and laptops to search about products and services, digital marketing is the best way to reach out to your customers.
Similarities between SEO and digital marketing
It is clear that the purpose of both SEO and digital marketing are same. Both try to bring your business in front of your potential customers. SEO is a part of the broader concept of digital marketing but both are not synonymous. SEO is a part of the tool box that is used by a digital marketing expert to bring potential customers to your website. Both SEO and digital marketing try to achieve the same goal of improving the visibility of the website.
Differences between SEO and digital marketing
Conclusion
SEO and digital marketing are similar but not synonymous. In fact, SEO is a part of digital marketing. It is slow but effective. Digital marketing is like advertising to increase brand awareness whereas SEO tries to improve the ranking of a website through optimization. Both are necessary for a business for its growth and online presence.
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