Difference between SEO and Digital Marketing

Difference between SEO and Digital Marketing

If you are doing a business, you need to reach out to as many as possible target group of customers so that they are aware of what you are selling and why they should buy it. Two of the most commonly encountered terms by website owners in this field are SEO and digital marketing. Many customers become confused between these two terms and some regard them as same. Even though both SEO and digital marketing are strongly related, there are obvious differences between the two that will be highlighted in this article. As a website owner, you need both these services to get organic traffic and visibility in front of your target group of customers.

What is SEO

Search Engine Optimization, or simply SEO, is an umbrella term that refers to a collection of tools and techniques used to improve the ranking of a website. All your efforts in acquiring a beautiful and functional website become waste when it is not visible to your customers. The purposed of SEO is to make your website attractive so as to get the notice of search engines. When Google and other search engines find your website valuable and important, they include it in their ranking and show it in the search results whenever someone is searching for the products and services being promoted by your website. SEO is done mainly for search engines and it aims to improve the ranking of a website.

What is digital marketing?

Just like offline marketing, digital marketing is a method of taking your products and services in front of your target group of customers. If newspapers, billboards, radio, and TV are the platforms used in offline marketing, the tools of digital marketing are SEO, SEM, content marketing, email marketing, PPC, and social media marketing. The only difference here is that it is done using digital methods. Its purpose is to take your products and services in front of your potential customers so as to create brand awareness for your business. Digital marketing gives a big boost to brand visibility and gets your business ahead of your competitors. As more and more people turn to their smartphones and laptops to search about products and services, digital marketing is the best way to reach out to your customers.

Similarities between SEO and digital marketing

It is clear that the purpose of both SEO and digital marketing are same. Both try to bring your business in front of your potential customers. SEO is a part of the broader concept of digital marketing but both are not synonymous. SEO is a part of the tool box that is used by a digital marketing expert to bring potential customers to your website. Both SEO and digital marketing try to achieve the same goal of improving the visibility of the website.

Differences between SEO and digital marketing

  • SEO is one of the many tools of digital marketing. The other techniques and tools of digital marketing work great only when the website has been properly optimized to catch the attention of search engines.
  • SEO is free method of digital marketing whereas PPC, SEM, and SMM are paid methods of marketing
  • In SEO, link building and selection of keywords is important in improving the ranking of a website. In digital marketing, paid advertising is the tool used to bring traffic to the website.
  • SEO effective but it is slow in nature and it takes months for SEO to show the desired results. In contrast, digital marketing brings desired results in a very quick manner.
  • Digital marketing is more costly than SEO

Conclusion

SEO and digital marketing are similar but not synonymous. In fact, SEO is a part of digital marketing. It is slow but effective. Digital marketing is like advertising to increase brand awareness whereas SEO tries to improve the ranking of a website through optimization. Both are necessary for a business for its growth and online presence.

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