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There are millions of websites in all kinds of fields on the web. Thousands of new websites come up daily, making it difficult for a small business owner to compete with the already established and popular websites in his chosen niche. How do you force the various search engines to take note of your website and show it to people searching for products and services you sell? This is where search engine optimization comes into play. Let us understand in detail why SEO is important in digital marketing and why you cannot hope to grow your online business without its help. SEO makes your business visible to buyers: All your efforts come to naught if your website is not seen by a large number of potential customers. SEO is a collection of tools and tricks to convince Google and other search engines to take note of your website and throw it in the results of the browsers of the people searching online. You will see that the visibility of your website on the web improves when you hire the services of an authentic SEO company. SEO helps improve your rankings on various search engines. You get higher conversions and sales when your website is seen by a large number of potential buyers. SEO brings higher organic traffic: Your online business is your shop that remains...

  How to earn money online easily by writing articles There are many ways to earn money online. Many bloggers are making a good amount of money by writing articles on topics that are trending topics searched by large numbers of people on the web. You don't need to work hard as there are always topics that people search all the time across the globe. You only need to find out about these events and topics and provide facts and information to the readers in an interesting manner. These articles will continue to promote your blog as visitors come to your website searching for information on these topics.   The trick to writing such evergreen articles lies in finding out topics that remain relevant all the time. I am giving you topics that people search about in large numbers at all times.   How to make money online easily Earn money online by writing Easy ways to earn monthly income from the web Earn money sitting at home   Do you realize what the common point is in all these titles? It is the lure of earning easy money by just writing. People are not satisfied with their regular income and want to earn extra money. By giving them information about how they can earn money through writing, you can get lots of visitors to...

Writing is a creative field that has produced great poets, story writers, and novelists. Readers have cried, laughed, and bit their nails going through the text written by their favorite writers. But like all other fields, even this field is getting penetrated by artificial intelligence. Human content creators are getting a serious challenge by AI writing that is cheaper and quicker. AI writing can pump in content at a faster pace than humans. But can it match the superior thinking ability and the emotions that humans are able to produce? Let us find out the differences between human content writing and AI writing to know if AI writing can indeed surpass human writing abilities. Before moving ahead, it is important to know what artificial intelligence is and how it creates content that is regarded as a prerogative of a human mind. AI is a program that is designed to replicate human activities. It has the ability to think with the help of algorithms that are incorporated into it. AI can learn and adapt to the situations which means it find ways to do things n a better and smarter way just like humans learns from their mistakes. Artificial intelligence has helped human beings by doing menial and repetitive tasks and also dangerous ones where risk of injury for human beings is high. But today, these...

Difference between SEO and Digital Marketing If you are doing a business, you need to reach out to as many as possible target group of customers so that they are aware of what you are selling and why they should buy it. Two of the most commonly encountered terms by website owners in this field are SEO and digital marketing. Many customers become confused between these two terms and some regard them as same. Even though both SEO and digital marketing are strongly related, there are obvious differences between the two that will be highlighted in this article. As a website owner, you need both these services to get organic traffic and visibility in front of your target group of customers. What is SEO Search Engine Optimization, or simply SEO, is an umbrella term that refers to a collection of tools and techniques used to improve the ranking of a website. All your efforts in acquiring a beautiful and functional website become waste when it is not visible to your customers. The purposed of SEO is to make your website attractive so as to get the notice of search engines. When Google and other search engines find your website valuable and important, they include it in their ranking and show it in the search results whenever someone is searching for the products and services being...

WordPress uses MySQL for its database management system. ... WordPress uses PHP, using SQL query within the PHP markup, as the language of instruction to CRUD (Create, Read, Update, and Delete) data from the MySQL database. The database is an essential part of WordPress. It is the backbone that stores all core information.

When you need to connect another database, create an instance of the wpdb class. Doing so, you get access to all available methods of wpdb class. The user can use these class methods directly to interact with the external database. For getting started, you should have the credentials of an external database. As said, it needs to create an instance of wpdb class. This instance should be available throughout the WordPress application. For this, add the below code in functions.php file.